Chicky Time is a fried-chicken brand made for a new era of fast food — bright, memorable, character-led, and built around automation from the very beginning.
It is simple to understand: great chicken, a world people remember, and a format designed to launch differently from traditional fast-food brands.
▶ Watch on YouTubeThe embedded player throws Error 153 in this preview environment, so this page now uses a clickable video screen image that opens the official Chicky Time song on YouTube.
Chicky Time is meant to land quickly with people. You see the characters, hear the song, and understand the energy of it right away.
Behind that fun surface is the bigger idea: this is a fast-food brand created for automation from day one, not an old restaurant model trying to look futuristic later.
Chicky Time works because the brand and the technology belong together. The visuals, the characters, the music, and the automated format all point to the same thing: this is a new kind of fast-food brand.
These three characters are the easiest way into the Chicky Time world. They give the brand personality, make it more shareable, and help people remember it long after they have seen it.
Chippy is the face most people will recognise first — cheerful, confident, and right at the centre of the Chicky Time universe.
Winglet brings speed, lift, and a sense of adventure. The character adds motion and excitement to the brand world.
Peep brings the playful side of the trio and helps make the whole brand feel warm, family-friendly, and easy to love.